Cape Town’s Artisan Coffee Roasters
“Flavour not bitterness. No sugar required”
We specialise in producing Artisanal style coffees for the coffee geeks out there in Sunny South Africa. Come into our Roastery or Depot, buy online or get us to supply your Hotel, restaurant or business with a full consultation and find a solution to your quality coffee paradigm.
We roast on a vintage probat with modern electronics. Why? The vintage roaster drum is cast iron, this changed in the sixties to mild steel. The cast iron seems to make coffee taste better. Maybe it is just easier to roast on, and that is why, although some say it is because the cast iron gives off radiant and convective heat. Why the electronics? so we can see what the hell we are doing!
WE ROAST COFFEE. PROPERLY
Not all coffees are created equal. The streets are overflowing with watery brew; and this taste-bud nightmare continues to exist because good people remain silent.
No longer! This travesty of coffee justice ends right here with this institution.
At Truth. the bitter horror of the over-roasted bean is avoided, the coarse grind is banished and poor preparation is shunned.
Say no to mediocrity!
Experience coffee as a religion.
What TRUTH. Fundamentally Believes:
We believe in quality above all else.
We believe in continuous learning. We believe in challenging the fundamental principles applying to everything that we do. Both through the teachings of those cleverer than us around us and through questioning the principles we work with.
What silly assumptions have been believed in that are actually invalid. Where have we confused cause and effect?
We believe that if anything is worth doing it is worth being the best in the world at it.
We believe in Sustainability. We believe that in order to be the best it is a simple matter of buying the best and not messing it up. In order to buy the best there is a premium. This puts you first in the queue for quality and allows the supplier the opportunity to continuously improve upon their quality.
Now we happen to make coffee. These principles apply to every facet of our coffee. How we source our coffee right through production to how we ship our coffee and even to how we get our customers to increase the enjoyment of their cup. An early questions were: “is bitterness necessary for a strong cup?” and “shouldn’t coffee deliver on the promise of the aroma of freshly ground beans?” and “can one improve profits through paying for quality?”
How does this apply to the other things we do, or will do one day?
What is there that we haven’t begun to question yet?
We roast coffee. Properly.