So here I am, sitting down at TRUTH, sorting out my e-mail and Internet setups etc, sipping on an awesome flat white (a given)…and it starts.
How often do we hear those words at the beginning of a new year? I’ve been on an awesome and relaxing holiday for the last 3 weeks and, like a 5 year-old before his next birthday, I found myself counting down how many sleeps I had left before starting at TRUTH. (I was intending to start tomorrow but here I am already).
And? Freaking amazing! We’re getting the TRUTH of the coffee message out there, simply and differently.
Is TRUTH any different from any other place that serves speciality coffee? Hell (or should I say Heaven) yeah! We’re combining an awesome brand experience with awesome coffee, plus some innovations (come past and check them out).
Putting it another way: some places have good coffee and the same-old boring branding, while others seem to be all about the brand – you soon realise that it’s better to order their hot chocolate. I.e. some people have been trying to sprinkle gold dust on their turds for too long trying to make them more appealing, hoping we won’t notice. Unfortunately, we have.
So as I’m getting settled in, I’m looking forward to a good year ahead, spreading the TRUTH message, and looking forward to seeing all you fellow, “enlightened” coffee-lovers soon.
Zane
Nice bud
The cry goes out around Cape Town – Zane is a legend 