It will come as a surprise to few that I dream of coffee. But I do. You know the first time you smelled vanilla? Or ground coffee? I dream that one day coffee will deliver that promise in the cup. I know we are getting closer. I taste complexity every day. I dream [...]
You may have noticed our new statement. Do you think that saying “Flavour not bitterness. No sugar required” gets our position across properly? We want to point out how our coffee is full of flavour without resorting to bitterness. Something we believe we are particularly particular about. The sugar thing is merely an [...]
’Truth’ is looking for Pastel Accounting Clerk. You must have some accounting experience under your belt – though you will receive training – and an excellent phone manner. Superb possibility for progression. Competitive entry level salary. Come join our dynamic and growing team and be at the forefront of the coffee revolution! iwantin@truthcoffee.com
Things at the Cafe We hear you guys. There have been some very legitimate comments made about our cafes and boy have we listened to you. We replaced the cool looking but shitty, wobbling tables with brand sparkling new Pedersen and Lennard sexiness. [...]
Want to know a little more about coffee? Best of Cape Town did this little piece on us:
We are struggling to get the message across that our coffee is full of flavour without being overwhelmingly bitter at all. This is not a question of strength. Strength )assuming flavours are available) is usually a factor of coffee solids dilution. Either with water or milk. This isn’t so much about being Sugar Nazi’s, this is about getting people to realise the [...]
I have had some intense debate about a particular issue lately. Fair Trade vs. Fairtrade. Some of this debate even involved other people. The point is this, there is the principle of Fair Trade and the brand Fairtrade. One is a system of certification and licensing which often results in unintended consequences and the other [...]
"Flavour not bitterness. No sugar required"
Cape Town South Africa
info@truthcoffee.com
tel: +27 +21 2000 440
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