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Now, we do believe that we make the best coffee possible. The trouble is that we don’t believe it is ever good enough. Yes, you, like us want the best micro-lots of green coffees from the best estates. Yes we, like you, demand the coffees that are the best examples of the Terroir where they [...]
Truth recently hosted an event with 6 influential speakers. They were Peter Bacon, former Sun International CEO, Sheryl Ozinsky, independent consultant specializing in tourism and the environment, Ross Bowers, marketing manager for Rhino Africa, Jason Stewart from HaveYouHeard and David Donde, Truths visionary. The topic: Sustaining the Hospitality Sector, Post World Cup. The message was [...]
What TRUTH. Fundamentally Believes: We believe in quality above all else. We believe in continuous learning. We believe in challenging the fundamental principles applying to everything that we do. Both through the teachings of those cleverer than us around us and through questioning the principles we work with. What silly assumptions have been believed in [...]
around and about TRUTH. Cape Town like you have never seen it!:
Hmmm. Been thinking of a brew counter where we have different brew method options and a dedicated barista who is not making espresso-based drinks. Not a new idea internationally but not done so often in SA. Like plungers, drip-filters, our Abid filters, syphon filters, Aero-press. The reason? My best cuppa this week was a tie [...]
So Zane the impetuous asks “What if they combine the early bird special with the Eco R2 off per coffee if you bring your own cup discount?” in his own special way. Lo and it was said “we honour them, we combine them, as it must be done.” Little did he in those earliest of [...]
pt 2 @ follows from here If a cheap cup of coffee is appropriately priced @ R12, my starting assumption and we are charging R18 per double flat white. A price on a par with others calling themselves artisans. That is a 50% surcharge. It begs the question, what is an appropriate spread from the [...]
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