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A little TRUTH. about the Fifa World Cup in Cape Town

around and about TRUTH. Cape Town like you have never seen it!:

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More brew options? Or are we and our customers fine with espresso?

Hmmm. Been thinking of a brew counter where we have different brew method options and a dedicated barista who is not making espresso-based drinks. Not a new idea internationally but not done so often in SA. Like plungers, drip-filters, our Abid filters, syphon filters, Aero-press. The reason? My best cuppa this week was a tie [...]

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Scoring and saving and we ain’t talking soccer, Flat White @R5,50

So Zane the impetuous asks “What if they combine the early bird special with the Eco R2 off per coffee if you bring your own cup discount?” in his own special way. Lo and it was said “we honour them, we combine them, as it must be done.” Little did he in those earliest of [...]

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more on how much a cup of coffee is worth…

pt 2  @ follows from here If a cheap cup of coffee is appropriately priced @ R12, my starting assumption and we are charging R18 per double flat white. A price on a par with others calling themselves artisans. That is a 50% surcharge. It begs the question, what is an appropriate spread from the [...]

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how much is a cup worth?

The worth of coffee

An Irate client. How dare we and some other coffee shops charge R18 for a double flat white. An old saw, this is. “what price should we charge?” “R16″ she says. “On what basis?” I ask “well” she whines “that would be more fair a price” “on what basis?” I demand “you just should” So [...]

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TRUTH: Skeletons in our closet

Skeletons in boxes in Woodstock hospital after excavationtions // Truth Coffee

In a city overflowing with well-known cultural attractions and heritage sites, the Prestwich Memorial was often overlooked. (That turns out to be particularly ironic, as the site commemorates an aspect of the city that has been ignored and literally paved over for much of its turbulent history: its legacy of slavery and colonialism.) But since [...]

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What do we do?

we roast coffee. properly.

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