Truth recently hosted an event with 6 influential speakers.
They were Peter Bacon, former Sun International CEO, Sheryl Ozinsky, independent consultant specializing in tourism and the environment, Ross Bowers, marketing manager for Rhino Africa, Jason Stewart from HaveYouHeard and David Donde, Truths visionary.
The topic: Sustaining the Hospitality Sector, Post World Cup.
The message was different to one that I have heard before. Each speaker bought clarity on understanding the importance of Sustaining the Legacy.
How do we, as South Africans, sustain the legacy of what has been an outstanding event?
Just like any brand you need to have a true, deep, repeatable story.
The people of South Africa need to come together and begin to tell this story.
Tourists must hear it and transmit it to the rest of the world.
Jason Stewart from ‘HaveYouHeard’ stated that usually, one in three statements are acted upon – there is no better marketing tool than word-of-mouth.
The question is therefore: How do we as South Africans get the tourist to say the right thing?
- Our attitude to what we have been given is imperative.
- Individuals and corporations alike need to empower themselves and others through education and training.
- We need to get up to speed on reducing our carbon footprint whilst educating and empowering others to do the same..
- Using social media to promote South Africa as a quality destination.
- Sending visitors home as enthusiastic, positive advertisements and
- Having them repeat the Story.
What can be more valuable than real people with real experience and enthusiasm promoting our country for us? Bringing those tourists back for a repeat visit and encouraging them to not only visit the major cities but give them opportunities to discover more of the Country and Continent.
Yours,
Kate
Really informative, thanks Kate and Truth!
Good article K8 wish I was in CT not the Middle East.