Tag Archives: speciality coffee

Scoring and saving and we ain’t talking soccer, Flat White @R5,50

So Zane the impetuous asks “What if they combine the early bird special with the Eco R2 off per coffee if you bring your own cup discount?” in his own special way. Lo and it was said “we honour them, we combine them, as it must be done.” Little did he in those earliest of [...]

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more on how much a cup of coffee is worth…

pt 2  @ follows from here If a cheap cup of coffee is appropriately priced @ R12, my starting assumption and we are charging R18 per double flat white. A price on a par with others calling themselves artisans. That is a 50% surcharge. It begs the question, what is an appropriate spread from the [...]

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how much is a cup worth?

The worth of coffee

An Irate client. How dare we and some other coffee shops charge R18 for a double flat white. An old saw, this is. “what price should we charge?” “R16″ she says. “On what basis?” I ask “well” she whines “that would be more fair a price” “on what basis?” I demand “you just should” So [...]

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coffee vows 2010?

Top 10 Ways to Drink Better Coffee in 2010 January 11, 2010 by muddydogcoffee #10.  Stop Drinking Coffee as a Water Substitute. Much as we want to sell coffee, it’s not the right beverage for every occasion.  If you’re thirsty, drink water.  If you’re at a pub in London, hoist a pint.   If you’re having dinner at [...]

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And it starts…in a good way

So here I am, sitting down at TRUTH, sorting out my e-mail and Internet setups etc, sipping on an awesome flat white (a given)…and it starts. How often do we hear those words at the beginning of a new year? I’ve been on an awesome and relaxing holiday for the last 3 weeks and, like [...]

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Fundamentalism

IN OTHER WORDS, OUR COFFEES. “Flavour not bitterness. No sugar required” Artisan roasted, the blends are developed empirically in a process of continuous experiment improvement and all this done by tasting. TRUTH OFFERINGS: RESURRECTION BLEND: (Espresso) “How Strong?’ You ask. “Well,” we reply, “strong enough to resurrect even those that stupidly chose to drink Kool-Aid.” [...]

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